Nicotine salt is nicotine that isn't present in the liquid in its free form: it's bound to an acid. The practical effect matters more to you than the chemistry: at the same strength, the throat hit is noticeably softer than with a freebase liquid, and the nicotine comes through faster. That's why a nic salt e-liquid is the standard fill for pods and low-power MTL kits, and why you'll almost always find it in 10ml at a 50/50 ratio.
This guide runs through it in order: the difference from freebase, the hardware that suits it, who it's actually for, our ready-to-vape 10ml bottles, the nic salt shot for salting a 50ml yourself, and the mistakes people make most often in practice.
Nic salt or freebase: where the difference lies
Both are nicotine, extracted from the same plant. The difference is the form it takes in the bottle. Freebase nicotine is the free base; nicotine salt is what you get when that base is paired with an acid. The pH of the liquid drops, and that's exactly what you feel on the throat.
| Criterion | Freebase | Nic salt |
|---|---|---|
| Throat feel at the same strength | harsher as the strength climbs | much softer, even at higher strengths |
| How fast it comes through | more gradual | faster |
| Typical hardware | MTL through to sub-ohm | pods and low-power MTL |
| Typical VG/PG | 50/50 up to 70/30 and beyond | usually 50/50 |
| Typical format | ready-to-vape 10ml, or 50ml at 0mg | ready-to-vape 10ml, or a 50ml you salt yourself |
The throat hit is where most vapers notice the difference straight away. A freebase liquid turns scratchy quickly as the strength goes up; a nic salt liquid stays smooth even though it holds more nicotine. There is a flip side: if you like a firm, well-defined hit, that hit is exactly what nic salts take away.
How fast it lands is the second point. Nicotine salt is absorbed faster, so the effect of a puff arrives sooner. In practice, a few puffs are often enough instead of staying on the device for long stretches.
The hardware is the third point, and the one that matters most when you buy. Nic salts are built for low power: closed or refillable pods, tight-draw MTL kits, coils above 1 ohm. On a sub-ohm setup in direct lung, the sheer volume of vapour per puff turns a gentle liquid into a far too loaded one. It isn't a question of taste, it's a question of volume.
Who are nic salts for?
The profile isn't about where you're coming from, it's about how you vape. Nic salts are for you if one of these describes your setup:
- You vape on a pod. The simplest case: pods are designed around this type of liquid, 50/50, low power, tight draw.
- You want a discreet vape. Little vapour, a small device, a few puffs now and then. Nic salts make that format coherent, where freebase at the same strength would be harsh.
- You find freebase too scratchy. If the hit bothers you above 6mg, nic salts fix it without you having to drop the strength.
- You're moving from a disposable to a refillable pod. 10ml nic salt bottles are the closest thing, in feel and in format, to what you had before.
- You vape in short sessions. The faster onset matches that pattern: two or three puffs, then the device goes back in your pocket.
And who they aren't for: if you vape direct lung on a sub-ohm setup, chasing vapour and a defined hit, stay on freebase in a large format. Our nicotine-free e-liquids and the standard booster cover that ground.
Our 10ml nic salt e-liquids
Three ranges cover most of the ground here, all in 10ml and all at a 50/50 ratio, so they drop straight into a pod or an MTL kit.
JNR: fruit built for all-day
The JNR 10ml range is the fruitiest of the three. Mr Blue brings together distinctive cranberry, the punch of blackberry and the softness of raspberry, lifted by a fresh touch: a generous, realistic fruit blend built for all-day use. Love 66 has tangy, invigorating citrus meeting the tropical sweetness of passion fruit over a fresh base. And Strawberry Kiwi pairs a fleshy strawberry with the tangy sharpness of kiwi, freshened up with an icy touch.
ELFLIQ: the Elfbar puff flavours in a bottle
The ELFLIQ 10ml range puts the Elfbar puff flavours into a ready-to-vape bottle, which makes it the most natural step across from disposables. Fraise Kiwi plays the pairing of a sweet strawberry and a tangy kiwi, fruity and balanced. Cherry goes for a ripe, juicy cherry, sweet with a slight tang. And Classic Crème steps out of the fruit register: a soft blond tobacco wrapped in a silky vanilla cream.
Cebueno Salt: dessert blends made in France
Cebueno Salt is the dessert range, made in France. El Mordjvape is an indulgent blend of chocolate spread and roasted hazelnut cream. El Mordjvape Rocher pushes further with melting chocolate scattered with crunchy hazelnut shards. And Dubaï Chocovape pairs a luxurious chocolate with the oriental flavours of kunafa and crunchy pistachios.
- Mr Blue JNR 10ml — cranberry, blackberry and raspberry, fresh touch
- Love 66 JNR 10ml — tangy citrus and passion fruit
- Mixed Berries JNR 10ml — sweet and tangy red berries, icy note
- El Mordjvape Cebueno Salt 10ml — chocolate spread and roasted hazelnut
- El Mordjvape Rocher Cebueno Salt 10ml — melting chocolate and crunchy hazelnut
- Unicorn Boost 10ml — the 50/50 nic salt shot
The nic salt shot: salting a 50ml yourself
French large-format bottles arrive at 0mg, over-flavoured, with headroom left in the bottle. That space is there for you to add the nicotine yourself, and you do it with a shot.
Our Unicorn Boost 10ml comes in a 50/50 nicotine salt 20mg version. That's the one to pick if you want the smoothness of nic salts in a large-format liquid, rather than the freebase version.
The Unicorn tip: 1 shot of 10ml at 20mg in 50ml of 0mg liquid gives you 60ml at roughly 3.3mg/ml. Pour, cap, shake for thirty seconds, done. Check the variant carefully when you order: for a 50/50 MTL liquid, take the 50/50 nicotine salt shot, not an 80/20 base. The full walkthrough is in our guide to mixing your own e-liquid, and the whole shelf sits on the DIY page.
The most common mistakes
- Putting nic salts in a high-power sub-ohm setup. Mistake number one. The liquid is smooth, so you don't feel the quantity coming: at 60 watts in direct lung, one puff delivers several times what a pod puff does. The result is a sickly vape within minutes.
- Carrying your freebase strength over unchanged. With the throat no longer slowing you down, you vape more without noticing. Start a notch below your usual and adjust from there.
- Using a 70/30 liquid in a small coil. Too thick for a tight coil: the wick can't keep up and you get a dry hit. Nic salts are 50/50 precisely to avoid that.
- Picking the wrong shot variant. An 80/20 booster in an MTL liquid shifts the ratio and makes the draw soft. For a 50/50, stay on the 50/50 shot.
- Chain-puffing as you would on a sub-ohm. The onset is faster: two or three spaced-out puffs do the job, and the device runs cooler.
Frequently asked questions
- What is a nic salt e-liquid?
- An e-liquid in which the nicotine is bound to an acid instead of being in free (freebase) form. The pH of the liquid is lower, which makes the throat hit noticeably softer at the same strength, and the nicotine is absorbed faster. These are liquids designed for discreet, low-power hardware: pods and MTL kits.
- Nic salt or freebase: which should you choose?
- Start from the hardware. Pod or low-power MTL kit: nic salt. Sub-ohm in direct lung: freebase. Only then comes comfort: if the freebase hit bothers you, nic salts remove almost all of it; if you actually like that hit, nic salts will feel flat.
- What strength should you aim for with nic salts?
- There's no single answer: it depends on the hardware, how often you vape and the sensation you're after. The thing to watch with nic salts is that the throat no longer acts as a brake. Start low and go up if you need to. Our nicotine strength guide sets out the method.
- Can you make a 50ml nic salt liquid yourself?
- Yes. Take a 50ml at 0mg and add 1 Unicorn Boost in the 50/50 nicotine salt 20mg version: you end up with 60ml at roughly 3.3mg/ml. The principle is the same as with a standard booster, only the form of the nicotine changes.
- Why are nic salt liquids almost always 50/50?
- Because they're made for tight coils above 1 ohm, in pods and MTL kits. A 50/50 ratio is fluid enough for the wick to soak properly at low power, and PG carries flavour well on that kind of draw. A 70/30 would starve the coil.
The 10ml nic salt ranges are gathered on the JNR 10ml and ELFLIQ 10ml pages — and to widen the field, our e-liquid selection brings together the rest.