Best-selling tobacco e-liquids: our ranking

Which are the best-selling tobacco e-liquids? This ranking does not come from a tasting session in the office: it follows the order of our shop's real sales over the last three months. At the top is Tobacco Mix Maousse Lab, a realistic blond, followed by RY4 Unicorn and the cereal-based Crunch Blend. For each e-liquid you get the flavour, the VG/PG ratio and an "ideal for..." line so you can tell straight away whether it suits you. Different sizes of the same e-liquid are grouped in a single entry.

If you first want to understand the tobacco families (blond, dark, cigar, dessert), they are explained in our guide to the best classic tobacco e-liquids. No theory here: we look at what vapers actually reorder.

Tobacco e-liquids: how to read the ranking

Every bottle of 50ml or more on this page is a 0mg shortfill, ready to vape, with the flavour dosed to take nicotine. The rule is simple: 50ml + 1 Unicorn Boost nic shot of 10ml at 20mg/ml = 60ml at about 3.3mg/ml, and 100ml + 2 shots = 120ml at the same strength. Bigger sizes follow the same proportion: one shot per 50ml. The full maths is in our guide to nicotine e-liquid in 60ml and 120ml; if you would rather vape at 0mg, see our nicotine-free e-liquid guide.

The ranking of our best-selling tobacco e-liquids

1. Tobacco Mix Maousse Lab (50ml)

Tobacco Mix by Maousse Lab, made in France, is a blond tobacco with light dark-tobacco notes, truer than the real thing. No dessert notes: just tobacco. 50/50 ratio.

Ideal for anyone looking for a pure, realistic blond with nothing sweet around it.

2. RY4 Unicorn (10ml)

RY4 by Unicorn Vape, made in France, is a smooth, lightly sweet tobacco with notes of vanilla and caramel: a subtle combination that softens the traditional experience. 50/50 ratio, 10ml bottle.

Ideal for RY4 lovers who want a small bottle, to try it out or to keep in a pocket.

3. Crunch Blend Flask (500ml)

Crunch Blend was born from a collaboration between Unicorn Vape and Ekoms. On a base of oats and barley comes a complex blend of tobaccos from Virginia: the crunch of the cereal blends with the lightly full-bodied flavour of the tobacco, and a subtle note of mountain honey makes for a round, warm vape. 80/20 ratio, 500ml bottle: one shot per 50ml of liquid.

Ideal for heavy vapers who want a big supply of a cereal tobacco.

4. Blond Unicorn (10ml)

Blond by Unicorn Vape, made in France, is a light blond tobacco with smooth, balanced notes, an authentic experience that stays with you all day long. 50/50 ratio, 10ml bottle.

Ideal for anyone who likes the taste of a light blond and wants an all-day e-liquid.

5. Old Blend Jin and Juice (50ml and 200ml)

Old Blend by Jin and Juice, made in France, is a succulent dark tobacco lifted by notes of bourbon and island vanilla. 70/30 ratio. It comes in 50ml and 200ml, and also exists in 1 litre. With the 200ml you need 4 shots to get 240ml at about 3.3mg/ml.

Ideal for fans of dark tobaccos with a touch of spirits.

6. Don Juan Supra Reserve Bombo (100ml)

Don Juan Supra Reserve by Bombo, made in Spain, is a chocolate sponge coated in pecan butter and tobacco-infused cream, with caramel poured over it: an absolutely decadent dessert. 70/30 ratio, 100ml + 2 shots = 120ml.

Ideal for anyone who wants a dessert-style tobacco, with the tobacco coming through the cream.

7. Rodeo Montreal Original (50ml)

Rodeo by Montreal Original, made in Canada, is a realistic blond tobacco, lightly lifted for extra character: a flavourful, balanced vape, perfect for every day. 50/50 ratio.

Ideal for anyone who wants a realistic blond with a bit more character.

8. La Noisette Jin and Juice (200ml)

La Noisette by Jin and Juice, made in France, is an indulgent blond tobacco with roasted hazelnut, vanilla and a touch of caramel. 70/30 ratio, in a 200ml bottle.

Ideal for hazelnut lovers who want a sweet blond in a large size.

9. Le P'tit Blend (50ml)

Le P'tit Blend, made in France by Unicorn Vape and Maousse Lab, is a dessert tobacco recipe: blond tobacco, chocolate, caramel and coconut, for lovers of liquids with character. 70/30 ratio.

Ideal for anyone who wants a chocolate dessert tobacco.

10. Rhum Unicorn Blends (100ml)

Rhum belongs to the Unicorn Blends range, designed and made in France by Unicorn Vape: an intense, secret blend of mild and full-bodied tobaccos enhanced by notes of hazelnut, cocoa and nuts. Here rum dominates, its robustness balanced by the sweetness of island vanilla. 70/30 ratio, 100ml + 2 shots = 120ml.

Ideal for fans of rum and full-bodied tobaccos.

11. 84RY AVAP (50ml)

84RY by AVAP, made in France, pairs vanilla and caramel with a mild blond tobacco in perfect balance: a journey as pleasant as it is indulgent. 30/70 ratio, the highest in PG in this ranking.

Ideal for RY4 lovers who prefer a high-PG e-liquid.

12. 008 Coffee Cereal Tobacco [.unicorn_ai] (100ml)

008 Coffee Cereal Tobacco belongs to the [.unicorn_ai] range, the world's first e-liquid range designed entirely with artificial intelligence, trained on more than 2,000 recipes. It is a refined blend of coffee, cereal and tobacco leaves, indulgent and subtle. 70/30 ratio, 100ml + 2 shots = 120ml.

Ideal for anyone who likes tobacco with their coffee.

Places 13 to 18

• 13. Decano Eliquid France (50ml): an intoxicating cigar tobacco with a hint of caramelised pear. Ideal for cigar fans who like a fruity touch.
• 14. Blond Ténébreux Cupide (50ml), by Maison Fuel: a toasted tobacco with intense aromas, softened by touches of caramel and nuts. Ideal for anyone after a rich but balanced tobacco.
• 15. Famous Eliquid France (50ml): an indulgent tobacco with cookie, vanilla and roasted nuts. Ideal for anyone who wants a bakery-style tobacco.
• 16. Love Blond Ben Northon (50ml): a lightly sweetened blond with peanut flavours, a characterful hit and a nicely rounded throat. Ideal for blond connoisseurs; the brand is covered in our Ben Northon guide.
• 17. Tribeca Halo (50ml), made in the United States: a mild, lightly caramelised tobacco lifted by a note of vanilla, one of the most famous tobacco e-liquids in the world. Ideal for anyone who wants to try an American classic.
• 18. Old Nuts Blend Moonshiners (50ml): Burley tobacco with a bold character, drier and franker, with notes of vanilla nougat, caramel and hazelnut. Ideal for anyone who likes a dry yet indulgent tobacco.

Flavour concentrates: tobacco for DIY

Many vapers prefer DIY and start from a flavour concentrate to dilute in a base. For tobaccos we have two references in 10ml bottles:

• Halo Tribeca Concentrate recreates Tribeca: a mild, lightly caramelised tobacco with a note of vanilla. Recommended dosing is 20 to 25% of your base, with two weeks of steeping.
• RY4 Unicorn Flavors Concentrate, made in France, brings tobacco, vanilla and caramel. Use it in your DIY recipes or as a single flavour, at 15% in a 50/50 base.

All our other flavourings are in the flavours and concentrates section.

Frequently asked questions

What is the best-selling tobacco e-liquid?

In our shop, over the last few months, it is Tobacco Mix Maousse Lab: a blond tobacco with light dark notes, in 50/50. RY4 Unicorn and Crunch Blend come next.

What is the best-selling RY4 e-liquid?

RY4 Unicorn in 10ml. In 50ml there is 84RY AVAP, and for DIY the RY4 Unicorn Flavors concentrate.

Do 50ml tobacco e-liquids contain nicotine?

No, they are sold at 0mg. Just add a Unicorn Boost: 50ml + 1 shot = 60ml at about 3.3mg/ml. The shot comes in 50/50, 80VG/20PG, 20VG/80PG and as nic salt, explained in our nic salt e-liquid guide.

How is this different from the classic tobacco guide?

Our guide to the best classic tobacco e-liquids explains the tobacco families and how to choose between them; this ranking shows what sells the most. They work well read together.

How much tobacco concentrate should I use?

It depends on the flavour: 20 to 25% of the base for Halo Tribeca, with two weeks of steeping; 15% in a 50/50 base for RY4 Unicorn Flavors.