Blue raspberry: why this flavour became a vaping cult classic

A small paradox to begin with: blue raspberry does not exist in nature. And yet it is one of the most vaped flavours in the world. Sour sweets, frozen slush, funfair lemonade - everybody recognises it from the very first puff. Here is where it comes from, what it gives in an e-liquid, and our full selection, from the small bottle to the litre.

A fruit invented by the sweet industry

"Blue raspberry" was born in the United States in the 1970s: makers of ice lollies and syrups were looking for a colour to tell raspberry apart from cherry and strawberry, all of them red. They borrowed an electric blue... and created a flavour profile in its own right along the way: raspberry, yes, but sweeter and sharper, with that unapologetic sweet-shop edge that makes all its charm. That is the flavour vaping adopted - not the one of a wild raspberry.

How it vapes

Blue raspberry comes in three broad families:

• Pure sweet - the classic blue razz profile, sweet and sour, straight to the point.
• Iced version - the coolness multiplies the sharpness, very popular in summer.
• In a blend - blue raspberry loves company: lychee, dragon fruit, blackcurrant, lemon and mint...

Our blue raspberry selection

Blue raspberry or plain raspberry?

Watch out for the trap when you browse a catalogue: plenty of "raspberry" e-liquids are made with red raspberry, softer and more natural. Blue raspberry is a distinct profile - livelier, more like a sweet. On our site, check the product description: when it is the blue one, we say so.

Frequently asked questions about blue raspberry

Does blue raspberry taste like real raspberry?

Not exactly: it is a sweet-shop raspberry, sweeter and sharper than the real fruit, inherited from the American syrups and ice lollies of the 1970s. That nostalgic side is precisely what made it a cult flavour.

Are there fresh or iced blue raspberries?

Yes, and it is one of the most popular variations - the coolness amplifies the sharpness. See the Blue Razz Ice from Doozy Vape, or the "Ice" recipes from our partner brands.

Can you make your own blue raspberry e-liquid with DIY?

Yes: several 30ml concentrates exist, such as the Blue Key from Secret Keys, to be mixed at around 10-15% into your base.

What does blue raspberry pair with best?

Lychee and dragon fruit are its two best partners (several recipes in the catalogue combine them), followed by blackcurrant and lemon mint. If you like it sharp, explore our guide to fruity e-liquids.