Blue raspberry: why this flavour became a vaping cult classic

Blue raspberry is not a fruit: it is a sour candy flavour, invented by the confectionery industry. A raspberry that is sweeter and sharper than the real thing, with a tangy edge that wakes up the tongue. Also known as blue razz, it is exactly the same flavour, and one of the most vaped in the world.

Why it is blue, what it gives in an e-liquid, its best pairings, the 2026 newcomers and our selection from 10ml to 1 litre: here is the complete guide.

Why "blue"? A fruit invented by the sweet industry

Blue raspberry was born in the United States in the 1970s. Makers of ice lollies and syrups had a problem: raspberry, cherry and strawberry were all red. So they gave raspberry a colour of its own, an electric blue no other flavour was using.

That blue became a flavour in its own right: a raspberry sweeter and sharper than the woodland fruit, with the unapologetic candy edge of lollipops, slushes and funfair lemonade. That is the profile vaping adopted.

Blue raspberry, blue razz, framboise bleue: the same flavour

Three names, one flavour. Blue raspberry is the original name, blue razz its nickname, everywhere on puffs and imported e-liquids, and framboise bleue its French translation, which you will find on French-made bottles. In our catalogue, Blue Raspberry Unicorn Signature, Red Light Blue Razz by Hello Cloudy and Cassis Framboise Bleue by Biggy Bear all speak the same profile.

The real trap is red raspberry: many "raspberry" e-liquids aim for the natural fruit, which is softer. Blue is brighter, more candy. Read the product description: when it is blue, it says so.

What does it taste like in an e-liquid?

Blue raspberry comes in three broad families:

• Fresh version: freshness amplifies the tang. That is the territory of our Blue Raspberry Unicorn Signature, designed with Maousse Lab: blue raspberry joined by woodland fruits and a good dose of ice.
• Pure candy: sweet and sour, straight to the point, like Rhinolipop by WOW Candy Juice (blue raspberry and redcurrant candies, with freshness) or Raven Blue by T-Juice (blue raspberry, blackberry and candy).
• In a blend: the richest family, detailed just below.

What does it pair with? The classic matches

Its tang makes it an excellent base for blends. The pairings that come up most often:

• Blackcurrant: the most balanced duo, with Cassis Framboise Bleue by Biggy Bear (melting blue raspberry, juicy and tangy blackcurrant) or Ghost by Call of Vape, which adds pomegranate.
• Cherry: Cherry Chérie by Petit Nuage, intense cherries and tart blue raspberries.
• Lemon and lemonade: Limonade Framboise Bleue by ELFLIQ, fizzy, fresh lemonade over tangy blue raspberry.
• Mint: Framboise Bleue Menthe Citronnée Frais by Le Petit Verger, tangy blue raspberry and nicely lemony mint.
• Lychee: a classic partner, whose fragrant roundness softens the tang.
• Dragon fruit and blackberry: Burning Blue by Paperland and King Moon by Jin and Juice.

What's new in 2026

036 freeze(blue.raz, violet): blue raspberry, AI version

In the [.unıcørn_aı] range, the world's first e-liquid line designed entirely with the help of artificial intelligence, 036 freeze(blue.raz, violet) pairs a tart blue raspberry with a floral violet note, all carried by a light freshness. Original and elegant.

10ml nic salts for pods and rechargeable puffs

The big news of the year: blue razz now comes in 10ml nic salts, the format for pods and rechargeable puffs. From JNR, Mr Blue (cranberry, blackberry and raspberry, with a fresh touch) is built for all-day vaping; Blue Razz Cherry combines blueberry and cherry, and Blue Razz Ice blueberries and tangy raspberries under an invigorating freshness. From ELFLIQ, Limonade Framboise Bleue brings back the cult blue razz of the puffs.

Red Light Blue Razz: the Redmix version in 200ml

From Hello Cloudy, Red Light Blue Razz (200ml, made in France) takes blue raspberry full Redmix: indulgent, intense and lightly tangy.

Our selection by format

10ml nic salts: pods and rechargeable puffs

50ml: the discovery format

100ml: the most common format

200ml: the big bottles

1 litre: the everyday format

From Le Gros Jus, Le Gros Blue Raspberry offers the iconic recipe in a 1 litre format: blue raspberry, wild berries and a serious dose of ice.

Frequently asked questions about blue raspberry

Does blue raspberry taste like real raspberry?

Not really. It is a "candy" raspberry, sweeter and sharper than the fruit, inherited from American ice lollies and syrups of the 1970s. For the natural fruit, go for red raspberry instead.

Are blue razz, blue raspberry and framboise bleue the same thing?

Yes. Blue raspberry is the original name, blue razz its nickname, framboise bleue its French translation. Red Light Blue Razz and Blue Raspberry Unicorn Signature aim for the same profile, each with its own recipe.

Are there fresh blue raspberry e-liquids?

Yes, it is one of the most popular versions: Blue Raspberry Unicorn Signature and Le Gros Blue Raspberry go for ice, 036 freeze(blue.raz, violet) for a light freshness. Without freshness, pick Cassis Framboise Bleue or Cherry Chérie.

Which blue raspberry for a pod or a rechargeable puff?

A 10ml nic salt e-liquid, made for this kind of device: Mr Blue, Limonade Framboise Bleue or the Blue Razz flavours from JNR. How to use one is explained in our rechargeable puff guide.

Where should I start?

With Blue Raspberry Unicorn Signature, our house creation, for the fresh version, or Cassis Framboise Bleue by Biggy Bear for a fruity duo. Once it has become your everyday flavour, move up to the litre.