Joe's Juice | Joe's Juice E-Liquid | Unicorn Vape

mai 23, 2026
News

Joe's Juice is a British brand built around a single obsession: rich, generous dessert e-liquids. Specialising in custard, biscuit and dessert profiles, it has made its name across Europe with instantly recognisable recipes and large-format bottles suited to everyday vapers. Every Joe's Juice liquid is made in the UK and available in 200ml at Unicorn Vape.

The Creme Kong range: the Joe's Juice signature

Creme Kong is the original Joe's Juice range. Its base never changes: a smooth vanilla custard paired with a crunchy shortcrust biscuit. Simple, but devastatingly effective. It is the brand's outright best-seller, and with good reason: the profile is rich, balanced and built for all-day vaping.

Creme Kong

The original recipe: smooth vanilla custard and shortcrust biscuit fresh out of the oven. The brand's benchmark.

Creme Kong Strawberry

The fruity version: vanilla cream and juicy red strawberries. Fresh, sweet, balanced.

Creme Kong Caramel

Vanilla custard topped with melting caramel and a crunchy shortcrust biscuit. A richer, more comforting take.

Creme Kong Blueberry

Smooth custard cream with juicy blueberries and a shortcrust biscuit. Fruity and creamy at the same time.

Cookie Dough Kinda Bruno

The signature Joe's Juice cookie dough enriched with a rich hazelnut cream and crisp wafers.

The PUD range: desserts reimagined

The PUD by Joe's Juice range pushes the dessert theme further still. Every recipe reworks a patisserie or snack classic, with real care taken over aromatic accuracy.

Strawberry Milk

A tall glass of fresh milk infused with delicious ripe strawberries. Soft, milky, impossible to imitate.

Butterscotch Popcorn

Popcorn coated in melting butterscotch caramel. Indulgent and original - one to vape in front of a good film.

Vanilla Custard

An extravagant custard made with Madagascan vanilla. Pure, intense, no frills.

Lemon Tart

Lemon tart, reimagined: the softness of the pastry meets the sharp bite of lemon cream. A delicate, addictive balance.

Cookie Dough and Yellow Fiva

For anyone who prefers to get straight to the point, Cookie Dough is a safe bet: cookie dough scattered with chocolate chips, divinely simple. The Yellow Fiva range heads in a fruitier direction with Jugo Jungale, which blends peach, banana and pear into a refreshing, exotic recipe.

Joe's Juice for DIY

The flagship Joe's Juice recipes are also available as 30ml concentrates for DIY fans. The three best-sellers to build your own mix from:

Creme Kong Concentrate - The original recipe to recreate at home
Creme Kong Caramel Concentrate - The caramel version in concentrate form
Creme Kong Strawberry Concentrate - For anyone who likes a fruity custard

You will find every concentrate in the Joe's Juice concentrates section.

200ml format: Every Joe's Juice e-liquid uses a 70/30 VG/PG base and is made in the UK. To set your nicotine strength, add a Unicorn Boost 10ml to suit.

Frequently asked questions about Joe's Juice

Where does Joe's Juice come from?: Joe's Juice is a British brand, made in the UK. It is one of the essential names in dessert e-liquids on the European market.
What is the difference between Creme Kong and PUD?: The Creme Kong range is built around a custard and biscuit base declined across several flavours. The PUD range is more eclectic: every recipe is a different dessert or snack (strawberry milk, butterscotch popcorn, lemon tart...). Same house, different worlds.
Is Joe's Juice suitable for everyday vaping?: Yes. The custard and dessert profiles from Joe's Juice are all-day flavours par excellence. They do not tire the palate as quickly as very sharp fruits or intense menthols.
Does Joe's Juice offer concentrates for DIY?: Yes, the main recipes are available as 30ml concentrates for anyone into DIY e-liquid.