Cheap E-liquid: How to Vape Smart on a Budget

Vaping can quickly turn into a real line in the budget. Between bottles, coils and hardware, the average vaper easily spends €40 to €60 a month. The good news? There are plenty of ways to halve that budget, or cut it by three or even four, without compromising on quality. Here is a tour of every option.

The cheapest e-liquids on the market (from €1.90)

Let us start with the most affordable. If you are after a cheap e-liquid to try out a flavour, to tide you over or simply to keep your spending as low as possible, several ranges start below €5.

Unicorn 10ml: the €1.90 range

Our own Unicorn 10ml range is probably the best value in the catalogue. Five classic flavours, all at €1.90 a bottle, ready to vape (just add a nicotine booster if you need one).

• Menthe Glaciale Unicorn 10ml — The outright best-seller of the range, 9,861 bottles sold (€1.90)
• Blond Unicorn 10ml — Classic blond tobacco (€1.90)
• RY4 Unicorn 10ml — Caramelised tobacco and vanilla (€1.90)
• Custard Unicorn 10ml — Silky vanilla cream (€1.90)
• Cactus Citron Corossol Unicorn 10ml — Fresh and exotic (€1.90)

Maousse Lab: 50ml bottles at €4.90

The second unbeatable option: the French brand Maousse Lab. Shortfills of 50ml at just €4.90, unheard of on the market at this level of quality. The brand offers around thirty flavours covering pretty much every taste.

• Tobacco Mix Maousse Lab 50ml — The tobacco blend that leads the range (€4.90)
• Fraise Maousse Lab 50ml — Fresh, natural strawberry (€4.90)
• Cheesecake Myrtille Maousse Lab 50ml — Fruity dessert (€4.90)
• Menthe Chlorophylle Maousse Lab 50ml — Minty freshness (€4.90)
• Café Frappé Maousse Lab 50ml — Sweet iced coffee (€4.90)
• Tiramisu Maousse Lab 50ml — Italian dessert (€4.90)

At €4.90 for 50ml, you are paying roughly €0.10/ml for a quality e-liquid made in France. That is the absolute floor price on the 50ml format.

50ml under €6: the most cost-effective everyday format

If you want a cheap 50ml e-liquid with more choice, the €5.90 mark opens up a whole world. At that price you get more carefully built recipes and well-known French brands.

The Le P'tit Jus range: best-sellers at €5.90

The Le P'tit Jus collection, developed exclusively by Unicorn Vape, gathers around twenty flavours — all at €5.90 for 50ml. It is our most popular in-house range, with sales counted in the tens of thousands.

• Le P'tit Jus 50ml — The signature fruit blend, 11,674 sold (€5.90)
• Le P'tit Ramisu 50ml — Tiramisu the French way, 10,801 sold (€5.90)
• Le P'tit Belge 50ml — Belgian chocolate bar, 10,050 sold (€5.90)
• Le P'tit Déjeuner 50ml — Cereal, milk and caramel, 4,763 sold (€5.90)
• Le P'tit Yuzu 50ml — Fresh Asian yuzu (€5.90)
• Le P'tit Frais 50ml — Mint with ice crystals (€5.90)
• Le P'tit Dragon 50ml — Exotic dragon fruit (€5.90)

The Unicorn Deals selection: our permanent bargain aisle

Rather than hunting for offers one by one, note that we keep a dedicated category running all year: Unicorn Deals. Close to 4,000 products chosen for their value for money, sorted by format, flavour and brand. It is the foundation of any successful bargain hunt.

The selection covers every format:

Why going large format divides your budget by three

If you vape regularly, the best way to pay less is still the large format. The principle is simple: the more volume you buy, the less you pay per millilitre. The gap is spectacular.

In practice: a vaper who gets through 10ml a day spends around €42 a month on standard 50ml bottles. With a litre of Fat Friday at €39.90, that same vaper is covered for more than three months at the same price. Over a year, the saving is more than 60%.

To explore the whole range, head for our large-format e-liquids category, which covers 200ml, 500ml and 1 litre.

The 1 litre essentials (from €39.90)

• Fat Friday 1L — The cheapest of all at €39.90
• Le Gros Jus Reserve 1L — Vanilla milk and puffed rice (€54.90)
• Le Gros Jus 1L — The signature fruit blend (€54.90)
• Le Gros Tallak 1L — The iconic Vape Institut recipe (€54.90)

The 500ml stars (€24.90)

• 500! Red Ice — Fresh red berries, 12,458 sold (€24.90)
• 500! Blue Ice — Iced blue berries (€24.90)
• 500! Tropical Raspberry — Tropical drink with raspberries (€24.90)

The best-value 200ml (from €16.90)

• Strawberry Cheesecake 200ml — Strawberry cheesecake, 5,583 sold (€16.90)
• Creme Kong Joe's Juice 200ml — Vanilla cream, 8,920 sold (€18.90)
• Macadamia Nut Brittle 200ml — Salted butter caramel (€17.90)

And what about nicotine?

In France, bottles larger than 10ml are sold nicotine-free (that is the law). If you vape with nicotine, you simply add an Unicorn Boost — our 10ml nicotine booster at 20mg/ml, sold at a very low price.

The dosing is straightforward:

For more detail on picking your nicotine strength, read our complete guide to nicotine dosing.

DIY: the cheapest option of all

To take the savings further still, there is DIY (Do It Yourself). You buy a neutral base, some flavour concentrates and boosters, then mix them yourself. The price per ml then drops below €0.03. It is the most cost-effective route, but it asks for a little more time and a willingness to experiment. To ease into it, have a look at our DIY guide for beginners.

FAQ: cheap e-liquid

What is the cheapest e-liquid on unicornvape.com?

In ready-to-vape format, the Unicorn 10ml range starts at €1.90 a bottle, the floor price of the catalogue. In 50ml, the Maousse Lab brand offers shortfills at €4.90. On price per ml, the winner is Fat Friday 1L at €39.90, which works out at just €0.04/ml.

Are cheap e-liquids lower in quality?

Not necessarily. Low prices usually come down to high production volumes, an in-house brand that cuts out the middlemen, or a deliberately simple range. Our budget best-sellers (Le P'tit Jus, 500!, Maousse Lab) all post sales in the thousands and excellent consistency.

Can you buy cheap e-liquid in bulk?

Yes, and it is the most effective method there is. The 500ml and 1 litre formats are built for heavy users. You can also combine several 50ml Maousse Lab bottles at €4.90 to build a varied selection at a knock-down price.

How do you find the best deals all year round?

Our Unicorn Deals category permanently gathers close to 4,000 products chosen for their value for money. It is the page to bookmark if you want to pay less for your vaping all year — it stays live outside sale periods too.

How long does e-liquid keep?

E-liquid generally keeps for one to two years away from light and heat. A litre lasts three to four months for an average vaper, comfortably within that window. You can buy in volume without worrying about waste.

In short

Looking for a cheap e-liquid does not mean giving up on quality. Three levers genuinely work:

• The permanent entry-level ranges — Unicorn 10ml at €1.90, Maousse Lab at €4.90, Le P'tit Jus at €5.90
• Large formats — 200ml, 500ml, 1 litre, up to -72% per ml
• DIY — the unbeatable method, under €0.03/ml

A question about formats, dosing or DIY? Our team is on hand to advise you.